How Kafa Bar Was Born
For the past 15 years, my friend and co-founder Mike and I have been on a search for the perfect bar. As two people who try to stay away from junk food but don’t always have the time or motivation to cook, protein and granola bars have long been part of our regular eating routine; they’re easy to carry, easy to eat, and most of them are at least reasonably healthy. By my estimates, I’ve eaten on average 3-5 bars per day for the past decade and a half. That’s over 15,000 bars and I still haven’t found one that checked all the boxes.
If you don’t know a lot about food bars, they fall into two basic categories. Protein bars, which are usually sold in the pharmacy department or at stores like GNC, and granola/cereal bars, which are usually sold in the grocery section. From a nutritional balance standpoint (protein/carbs/sugar content) protein bars are typically much better than granola and cereal bars. The problem is the nutritionally “good” supplement bars taste like a chalky chemical mix of protein powder – which is essentially what they are. Granola and cereal bars usually taste better, but if you read the label they are almost all carbohydrate bombs. Despite the healthy looking branding, they’re only slightly better for you than eating a bowl of Cap’n Crunch. Additionally, none of these bars included caffeine. As busy entrepreneurs on the go, we often found ourselves eating a bar with a cup of coffee or an energy drink.
Defining a New Standard
So after years of less than satisfying bars, we set out to create our own. It had to have:
- At least as much caffeine as a cup of coffee.
- All natural ingredients.
- High protein – This is where the granola bars always fell short.
- High fiber – Fiber is as close to a magic ingredient as you can get and yet most people don’t eat nearly enough and few bars currently sold offer high fiber.
- No refined sugar or corn syrup.
Of course, it had to taste good. This checklist wouldn’t mean anything if nobody wanted to eat it.
We started mixing up some recipes and realized it was possible to achieve these goals and still have a bar that tasted good but the reason nobody had done it before is such a bar had a limited shelf life of about six months. The big food and bar companies need product that they can sell in bulk where it might sit on shelves forever. If we could refrigerate these bars and sell them directly to consumers, it was possible to make the perfect bar. With that realization, Kafa Bar – the caffeinated, all natural, high protein, high fiber, non-GMO, gluten free, protein bar – was born.